Fractional marketing leadership
Customer marketing, revenue marketing and ABM programs for B2B teams scaling upmarket — strategy, team, and a pipeline number you can hold us to.
A revenue experience studio · New York & London
Good company is good business.
AI can find your buyers. It can’t make them feel known. Golladay & Co designs the ABM programs, executive rooms and hospitality that turn your most important accounts into revenue.
The new math of B2B
The research got automated. The relationship didn’t.
94%
of business buyers now use AI in their buying process.
Forrester, State of Business Buying 2026
69%
still turn to a person to validate what the AI told them.
Gartner, 2026
22
people shape the average B2B purchase. You’re not winning a contact — you’re winning a room.
Forrester, 2026
“Automate everything you can. Then show up in person where it counts.”
What happens when you get the room right.
Results from executive and customer programs Michelle has built and run.
$14M+pipeline target carried and exceeded
$2M+open pipeline from each executive advisory board meeting
3×closed-won ARR, year over year, from regional executive events
74%YoY growth across top strategic customers
In good company.
Selected clients across technology, agencies and consumer brands.
Technology
- Attentive Mobile
- Talkable
- Queen One
- xtam
Agencies
- jetset
- brand co
- ltv approach
Consumer brands
- Laundry Sauce
- Boa Pilates
- Oats Overnight
Previously in-house at
IBM
FedEx
Vimeo
monday.com
Automate what scales. We build what doesn’t.
Four practices, one measure: revenue. The human layer on top of the stack your team already runs.
Executive events & advisory boards
Executive tracks, advisory boards and field events built for C-suite buyers — programmed so every seat maps to an account.
Hospitality & experiences
VIP hospitality, partnership activations and brand experiences — from sporting partnerships to private dinners — with the follow-up already designed.
Community programs
Customer communities that earn their budget: champions, councils and programs tied to expansion, retention and referral.
The approach
- 01 — Know the buyerStart with the accountWe map your top accounts, the people in each buying group and what your product is worth to each of them.
- 02 — DesignBuild the roomProgramming, guest lists and hospitality designed around the conversations that move deals.
- 03 — HostShow up in personOn-site leadership across North America, LATAM, EMEA and APJ.
- 04 — MeasureReport on revenueSourced and influenced pipeline, expansion and closed-won — not attendance.
About the founder
Michelle Golladay
Michelle has spent her career at the intersection of hospitality and revenue. As Global Director of Customer Marketing at monday.com, she led a team across four regions, built three global executive advisory boards, created the executive track at the company’s flagship conference, and led hospitality inside a global sports partnership.
Before that, she helped build the event and community programs at Wunderkind. Golladay & Co brings that playbook to a small number of clients at a time.
Join the waitlist.
We keep a short guest list. Golladay & Co takes on a limited number of partners each quarter, so every room gets our full attention.
Add your name, tell us about the account that matters most, and we’ll reach out as space opens.